“I believe in the imaginative application of art, design and technology to create beautiful, bold ideas that elevate the world's best brands”.
My Journey
For over 17 years I have been helping brands connect with people through content, identities, environments and experiences, both physically and digitally.
Throughout my career, I have guided multidisciplinary teams, bringing a confident and creative leadership style that inspires, mentors, and develops.
I've had the privilege of working and fostering relationships with some amazing clients and colleagues.
I believe that powerful insights shape great creative ideas, and strong teamwork, passion and collaboration bring those ideas to life.
Services / Brands
Creative Direction
Design Direction
Client Relations
Team Leadership
Pitch Strategy
Brand identity
Graphic Design
Content Design
Environmental Branding
Brand Experiential
Customer experience
Brand Activations
Interactive experiences
UX/UI
Amazon
Harman
Panasonic
Novartis
Bayer
Roche
BP
GE
EY
McKinsey & Company
Mediatek
Intel
Darkmatter
Huawei
CV
mccglc // 2010 - 2024
Creative Director:
Lead the creative vision/strategy across all projects, ensuring alignment with client goals. Manage the creative studio, overseeing Graphics, Video, and Architectural teams while maintaining high design standards. Collaborated with clients, contributed to pitches, and drive innovation.
Associate Creative Director:
Supported the Creative Director, managed daily operations, mentored graphics & video teams, ensured quality, met deadlines and assisted with pitches / concept development.
Head of Graphics:
Aligning visual elements with client brands, managing workflows / resources and art direction. Collaborated with the Creative Director to ensure consistency across projects and pitches.
Senior Graphic Designer:
Led design from concept to completion, collaborating with the creative team to meet client objectives. Mentored junior designers and ensured top-quality work.
Middleweight Graphic Designer:
Contributed creative ideas and executed designs on various projects, balancing creativity with technical skills under senior team guidance.
We Admire // 2008 - 2010
Middleweight Graphic Designer:
Designed for the fashion and retail sector, managed print prep, supplier relations, improved time management and software skills.
Sage LON // 2007 - 2008
Junior Graphic Designer:
Supported visual content creation, collaborating with senior designers to execute tasks in layout design, image editing, and typography.
Values / Missions
/ Inspire and Lead Creative Teams
/ Always drive innovation and creativity
/ Continuously learn and evolve
/ Diversify my portfolio and skill set
/ Win awards within the creative industry
/ Have fun, love, laugh and enjoy the ride
Passion
Creativity
Pride
Team
Reference
“Lee has a great understanding of brands and branding, effortlessly weaving them into any creative medium with a perfect balance of consistency and innovation. His natural talent for infusing a unique, creative twist into every project sets him apart.
He is an incredible leader too. His direction and energy empower his team to deliver exactly what the client envisions and beyond.
He has the ability to cultivate a genuine sense of community among his team members and fosters an environment where everyone feels supported and motivated to excel. He is the kind of collaborator who lifts others up, freely sharing his insights, offering help whenever needed, and driving projects to successful completion.
Lee isn't just a creative partner and team player; he's the heart and soul of any team he joins“.
Matteo Console Camprini
mccglc - Founder and CEO