Every brand has a voice, and my mission is helping them to amplify that voice through identities, engaging content and experiences that are truthful, powerful and real.
How I work
1 // Defining the Vision
Begin by setting a clear vision for the project, outlining its objectives, target audience, and desired impact. This step ensures everyone involved has a unified understanding of the project's purpose, whatever is created moving forward should always have the vision in mind.
3 // Ideation and Design
Brainstorm and generate a range of creative ideas. Develop initial designs and prototypes, then refine them through iterative feedback and testing to ensure they align with the project's vision and goals.
2 // Research and Insights
Conduct thorough research to gather relevant information and insights. Analyze trends, audience preferences, and competitor activities to inform the project's direction and provide a solid foundation for creative development.
4 // Development and Delivery
Transform the refined designs into the final product, keeping a close eye on budget control to ensure the project stays within it’s financial limits. Focus on quality execution and plan a strategic delivery to effectively reach and engage the target audience, ensuring a successful and cost-effective project launch.
How I Lead
1 // Setting the team vision
Clearly define the team's goals and objectives, aligning them with the overall organizational vision. Communicate this vision effectively to ensure everyone understands the common purpose and their role in achieving it.
3 // Empower and develop
Empower team members by delegating responsibilities and providing the necessary resources and support. Invest in their growth through training, mentorship, and constructive feedback to enhance their skills, confidence and always foster creativity.
2 // Building trust and collaboration
Foster a culture of trust by encouraging open communication and transparency, actively listening, always be present and have mutual respect. Promote collaboration by leveraging each team member's strengths and creating an environment where diverse perspectives are valued.
4 // Progress and feedback
Regularly monitor the team's progress towards its goals, keeping track of both individual and collective performances. Provide timely, constructive feedback and make adjustments as needed to stay on course, while also ensuring that the team's efforts remain aligned with the company and the clients needs.
Team References
"Lee is an exceptional Creative Director. His passion, positivity, and boundless energy are truly infectious, setting a vibrant tone that inspires everyone around him. Lee consistently goes above and beyond, merging an impeccable eye for design with strategic thinking that elevates ideas into something extraordinary.
His feedback is always constructive, motivating you to push boundaries and improve, while ensuring the end result is nothing short of exceptional - by his words that were gospel to our team: Always Deliver More Than Expected! - He even made an emblem for the Graphics team with A.D.M.T.E on it.
What sets him apart is not just his creative talent, but his leadership and mentorship. He is patient, generous with his knowledge and always willing to guide others—especially those newer to the industry. Personally, his mentorship has had a significant impact on my own growth, both as a designer and a manager. He doesn’t just address challenges; he empowers you to find solutions and grow from them.
Lee is passionate about every opportunity, no matter the size of the project and he always shares that passion with his team. If you’re looking for someone who can deliver brilliant work under pressure, keep the team motivated, and bring a sense of humor and warmth to every task, Lee is your go-to person.
I'm incredibly fortunate to have worked with him, and hope to do so again. Lee is the driving force behind any creative endeavor. But above all... he's become a friend for life! A true brother and anyone that will cross his path will be very fortunate."
Mariana Palha
mccglc - Lead Graphic Designer
Lee is a natural leader; a passionate and empathetic professional with an incredible work ethic and unparalleled
people-skills. Having worked under his guidance for nearly a decade, I have witnessed the profound impact he has on every team and the projects he undertakes.
An observer of latest trends, he always encourages implementing fresh ideas, pushing the boundaries, and going for bold, innovative solutions.
Lee’s mentorship has been invaluable to my professional and personal growth. He has a real talent for recognising and nurturing potential in others. He skilfully guided me through my professional journey from a Graphic Designer to an Art Director. His leadership style is both nurturing and inspiring and his passion for what he does is contagious.
It was my absolute pleasure to work with Lee, people like him are hard to find; and I hope to have the opportunity to work with him again in the future.
Mak Andala
mccglc - Art Director
I had the pleasure of working with Lee at mccglc for over two years, during which time he held the role of Executive Creative Director. Throughout our time working together, I reported directly to Lee and experienced first hand his exceptional leadership, creativity, and commitment to his team.
As a line manager, Lee is both supportive and present, always showing genuine interest in his teams' professional growth. He went out of his way to create opportunities for me to travel to pharmaceutical congresses at a time when I was new to the industry. He also challenges his team to exceed expectations, nurturing growth while maintaining high standards across the board.
As a colleague, Lee's positivity, passion, and creativity have the power to transform the energy in any room. He naturally guides teams through high-pressure situations with confidence and optimism. I had the privilege of collaborating with him on the creative rebrand for mccglc and one of our key clients, where he led multiple designers in the development of their new creative identities. He has an exceptional ability to visualise a complete brand language and bring it to life.
In short, Lee is a remarkable asset to any creative organisation. He is a natural leader, an effective team player, and an inspiring mentor. I am confident that he will add value to any team with his leadership and creativity.
Antonio Valentino Piu
mccglc - Director of Strategy
Lee's exceptional work ethic, combined with his keen design sensibility and creative vision, make him a standout leader across various creative disciplines. His infectious passion drives his management approach, fostering an empowering environment where team members thrive.
Under Lee's guidance, I not only grew as a creative but also honed my own leadership skills. His ability to inspire and uplift those around him makes Lee an invaluable asset to any team, both as a designer and a dynamic leader.
Joe Newmarch
mccglc - Content Director